Dura AR: An Augmented Reality Game invites players to go on an exciting AR adventure around the IIT Jodhpur's clock tower. When players get close to the clock tower, they get a notification to join the game. The game is a web AR marketing experience for a battery/cell company.

The clock tower is shown as broken, with its hands frozen in time. To restore the clock tower, players must collect a battery suspended by colorful balloons by popping the right number of balloons to smoothly land the battery back on the tower so that the clock starts functioning again. This not only promotes the battery company, but also provides an exciting and innovative way for users to interact with their surroundings.